Loco is travel storytelling that goes beyond the soft sell, top 10-themed lists. Amanda Smith, our original Loco, saw an opportunity to bring to the world human-centered narratives that bridge gaps… between observation and experience.

Our true tales give you a better look at life, teaching and inspiring you, and most importantly, start challenging your assumptions (like it did ours).

We’re interpreters of experience, with a vision to breakdown barriers and encourage you to forge your own travel path. You’ll learn that travel is really a state of mind – and it’s less about what we do, but who we are. We never stop travelling, even after the physical voyage is over. That’s the most beautiful part.

Loco has evolved into a print series of short essays, as well as a platform for upcoming novels and travel products we know you’ll love.

Every traveller has one. That place.


There’s a cliff in Uluwatu on the southern tip of Bali, overlooking the deep blue water. I sat there watching the sunset, every single night. In part, because it was impossible not to, but most importantly, it became my quiet corner.

In this subconscious panorama I met a sudden, jarring clarity. I have lifelong, return tickets to this place and my epiphany.

Travel is transformation, not transportation.

Being intoxicated by extremes gives you a rush of energy. That feeling of infinite possibility. The spark that ignites hope… and tells you anything and everything is within your grasp.

Discovering a foreign country as a traveller, not a tourist. It’s more than simply a lifestyle. It’s a point of view, a way of seeing. Of understanding. And yes, travel isn’t always easy but it will change your life. And isn’t that what a journey is all about?

Travel, more than anything, is storytelling.

An innocent in new land, making discoveries along the way, with new understandings, unearthed lessons and a changed character. I want to bring back human-centered stories that go beyond the soft, glossy ‘sell’ of travel. In my work, and my words, I bring back characters in travel stories, where my destination is its people.

There’s beauty in process of leaving and arriving, of getting lost and finding yourself again. Trust the process. Don’t be afraid of the journey. Give in to it. It gives back like you won’t believe.

– Amanda Smith